Categories
Inspiration

The Toyota Site

The folks at Toyota are trying something interesting with their web site. Notice how some of the photos look like they were actually taken by an amateur photographer? Yeah, I noticed that as well. Instead of showing the super-glossy and near perfection we typically see on car ads, they’re showing us a normal photo with obvious imperfections (the reflections for example).

Overall excellent web site. Things I would change include a new navigation system throughout the web site that focuses on crisper graphics and better typography.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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