New Walmart Logo

Brand New breaks the news that Walmart is rebranding.



What do you think? I like how they’re making it a single word (without the dash in the middle) but dislike the color change and the unclear sun symbol which doesn’t have a story behind it. I suppose the start didn’t either, but it’s so familiar. Read more about the change on Brand New.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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