You have to give some credit to the PR folks at Macy’s. They’ve been able to push a Thanksgiving parade with their name on it for years and years (all of my life anyways). They also are the featured department store in Miracle on 34th Street. That’s no small win.
I liked the Macy’s site, it’s cool and doesn’t look cluttered even though they are trying to push a million products. If you click into any of the sub categories you’ll see how they’ve provided navigation (the left side column). I think it works great.