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Business

Interesting idea

It appears people are setting up blogs to cover high profile topics with the purpose of earning money from ad click throughs. For example, Michael Buffington set up a blog specifically about asbestos. The guys at eBusiness Blog set up a site specifically about Vioxx (which was recalled) and they claim great results.

Their goal in both cases is to earn money from people clicking on the ads. I find it really interesting as they claim advertisers are paying upwards of $40 a click (which is insane). Google probably takes a significant cut. I’m curious to see what kind of income these sites generate. Considering it’s possible to set up a blog and load it with content within a few hours, it’s a cool, easy idea.

Here’s a site you can use to calculate the current bid rate for PPC ads on Overture.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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