Something your clients need to see…
Excerpt: Imagine that you’re Christopher Columbus. You arrive in the New World and are so disappointed there are none of the oriental silks and spices you came looking for that you turn around and go home, missing all the wonders of the New World.

That’s what happens when you have preconceived notions about design. You can end up with something that’s better, but NOT see or appreciate it because you’re only focusing on the fact that it’s not what had in mind.