How to (and not to) work with a designer

Something your clients need to see…
Excerpt: Imagine that youíre Christopher Columbus. You arrive in the New World and are so disappointed there are none of the oriental silks and spices you came looking for that you turn around and go home, missing all the wonders of the New World.

Thatís what happens when you have preconceived notions about design. You can end up with something thatís better, but NOT see or appreciate it because youíre only focusing on the fact that itís not what had in mind.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy