How to (and not to) work with a designer


Something your clients need to see…
Excerpt: Imagine that youre Christopher Columbus. You arrive in the New World and are so disappointed there are none of the oriental silks and spices you came looking for that you turn around and go home, missing all the wonders of the New World.

Thats what happens when you have preconceived notions about design. You can end up with something thats better, but NOT see or appreciate it because youre only focusing on the fact that its not what had in mind.