Chances are, you’ve seen a few Wendy’s commercials starring its homey, likable founder Dave Thomas. But did you realize there were over 800 of them made over a decade? Since he died in 2002, Wendy’s corporate created a site that showcases the man’s dedication and inspiration.

According to a school essay from 15-year old Dave: when he was 8, he dreamed of owning the best restaraunt in the world, serving great tasting hamburgers. Corporate baloney or a man’s actual goal?