Guess the Value of Basecamp
I found this thread on Vitamin to be quite enjoyable. Worth a read.
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Search Engine Optimization
This looks like a good article on search optimization. It’s stuff you’ve heard again and again. I thought the best parts were to avoid search engine firms that promise the world. Like top placement and saying it’ll be easy. The best advice though? Stop worrying about your search rankings and try to improve your conversion…
Marketing vs. Advertising: What’s the Difference?
“The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy.” Quoted from an…
Ethical Dilemma I need YOUR help with
I am currently experiencing an ethical dilemma. I wanted to see if you had any advice. Situation: Tornado provides hosting and email support for a company that has just asked us to provide FTP access to the files on our server so they can move their hosting to another company. That’s all fine, we have…
Product photography on ecommerce sites or how to be different online
Dear BrainFuel, Is it possible to be different online in the ecommerce world? Signed, Virginia Yes Virginia, it’s still easy to be different online. All it takes is good photography and a nice looking site. I am constantly amazed by the quality of product photography online. It’s despicable. Someone could literally make a business out…
Passing the Buck
What is it about people that they can’t be truthful with simple things? admit they made a mistake. Recently I had someone pass the buck to me. It was innocent enough. A simple error on their part. An oversight you could say, but instead of taking responsibility they passed on the blame for the sake…
Opportunity Knocks
Life is about knowing which opportunities to pursue (and which to pass up).