Check out the new Carrier web site. It’s a real gem although this style is starting to look too bland. Reminds me of the Nokia web site.

I’m going to call this photography style the anesthesia photography style (or APS for short). What do I mean by that? The products are so perfect and so crisp that there is no doubt that the people who appear in them grew up in a hospital and have never had a pimple.

By Chris Tingom

Principal of Tornado Design, a Phoenix, AZ based web consultancy

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