Worst logo ever?

Posted by Chris Tingom on May 17, 2005 at 9:52 am.

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What’s the worst logo you’ve ever seen being used by a major company? I think this one must be it for me:

The company is actually named Asics however the first few times I saw the logo I kept trying to decide what the symbol was. Is it an ‘a’ or is that an ‘e’? I couldn’t tell. If the icon was placed above the name this whole problem could have been prevented.

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1 Comment ( RSS comment feed | TrackBack URI ) »

Comment posted by Julian on May 18, 2005 at 3:01 am
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The first times I thought the name is Oasics… it looked like some strange kind of “o” for me. They do advertising in TV here in Germany at the moment, so now I know that the name is Asics.