I was in a meeting last year with the CEO of an international corporation and a few of his people. This company had just spent $200,000 on a massive web site only to have the development shop hijak the site and leave them with nothing. When we met the web site was under threat of being “turned off” if $40,000 extra wasn’t wired by weeks end. Pretty amazing.
We discussed hosting since they planned to move the site to our servers and I asked about what kind of traffic they get. I wanted to be sure that we would be setting up an ideal hosting environment.
They didn’t know.
Doesn’t that just strike you as a small problem? Talk about throwing money at something without understanding the surrounding issues. I think there are probably a lot of companies like this. Companies end up making bad decisions because they don’t understand the web and how people use it.
I think it’s about time companies get their act together and hire a Chief Web Officer, or CWO for short. I’ve seen enough CEOs try to make important decisions regarding their web sites only to end up with sites that don’t pass for Web 1.0. (haha, wasn’t that clever!). Companies need to hire a single person — someone that gets it — and have that person oversee web projects.