BrainFuel

The folks at Toyota are trying something interesting with their web site. Notice how some of the photos look like they were actually taken by an amateur photographer? Yeah, I noticed that as well. Instead of showing the super-glossy and near perfection we typically see on car ads, they’re showing us a normal photo with obvious imperfections (the reflections for example).

Overall excellent web site. Things I would change include a new navigation system throughout the web site that focuses on crisper graphics and better typography.

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