Is it possible to be different online in the ecommerce world?
Yes Virginia, it’s still easy to be different online. All it takes is good photography and a nice looking site.
I am constantly amazed by the quality of product photography online. It’s despicable. Someone could literally make a business out of fixing the poor product photography and post-editing on ecommerce sites.
But nobody would hire that person because apparently nobody cares.
Why is it that people will pay thousands upon thousands of dollars for ecommerce web site creation yet they won’t spend a nickel on good photography?
Why can’t people see that a poor product photo says more than words about the quality of a product? Why don’t they see that you can charge more for premium products and that a premium product is all about product perception?
I’ve been involved with far to many ecommerce projects where we designed a great looking site only to have the client upload the worst product imagery. It’s depressing.
And don’t tell me we’re talking about cost here. Because there are very good digital cameras in the sub $500 market these days and it doesn’t take much to get a good photo. Even with post editing in Photoshop it is possible to turn a medium quality photo into a stunning product shot.
So yes Virginia, it is possible. Just nobody does it.