Presidential Campaign Logos

Typography

Presidential Campaign Logos

19 Comments By Chris Tingom on May 8, 2007

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It’s fascinating to watch these candidates position themselves. Both in the media and with their web sites. It’s also fun to watch them craft a visual image. Some have really good teams behind their identities, and others only so-so.

I’ll point out that Gilmore and Hunter have failed the apostrophe test. It only works one way, guys.

Here are my votes for strongest logo: Hillary (because of the bold typeface, and clean and unique flag) and John McCain (for bringing in the military theme). I like Rudy’s logo, but wonder if it should say something else?

My friend Gary sent me a really neat link today. One of the people involved with Wesley Clark’s campaign posted a few of the concepts they came up with and the story behind the logo. Great reading.

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19 Comments »

Comment posted by Mark
Rating: +0 votes
I know Obama’s going for the ‘new day over the American heartland’ look, but it comes off as more ‘whole grain cereal’ to me

The previous Comment was posted on May 9, 2007 at 5:05 am

Comment posted by Mark
Rating: +1 votes
I’ll say too that I like McCain’s and Edwards’, because their logos tend to communicate an idea — McCain’s = military and Edwards’ = environment

Likewise, Gilmore’s tends to have a very strong association with the Freemasons

My first thought of Rudy’s is that he’s playing off the movie by the same name. When I look at his logo all I can hear is a Notre Dame chant — Rudy…Rudy…Rudy

The previous Comment was posted on May 9, 2007 at 5:14 am

Comment posted by Brody
Rating: +1 votes
I know these are presidential hopefulls’ logos, but as far as political candidates in general, the best I’ve ever seen is the one for Jim Esch (http://www.jimesch.org/). I love how they tied the “J” and the “E” in to form a flag.

The previous Comment was posted on May 9, 2007 at 5:55 am

Comment posted by Nathan
Rating: not yet rated
Based on this analysis from before ( http://www.nytimes.com/imagepages/2004/10/08/opinion/20041009_opart2.html ) it seems Hillary, John Edwards, and McCain have the best chance.

The previous Comment was posted on May 9, 2007 at 8:13 am

Comment posted by Chris Tingom
Rating: not yet rated
Good stuff everybody. I like the Jim Esch logo. That’s certainly unique and something that would be recognizable.

I think the Bush and Kerry identity analysis is spot on.

The previous Comment was posted on May 9, 2007 at 8:33 am

Comment posted by mark
Rating: not yet rated
I like Barack’s, only guy smart enough to include his URL

The previous Comment was posted on May 9, 2007 at 8:45 am

Comment posted by Armie D
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I like Obama’s also, but agree with others, that it does not seem to be presidential in design.

Mitt Romney’s design seems forboding like the Sith Lords will take over America once he’s elected.

Although I don’t see myself voting for Hillary, I must concur that her design is truly the best in regards to what the logo is supposed to convey.

The previous Comment was posted on May 9, 2007 at 8:50 am

Comment posted by Ellie
Rating: not yet rated
Jim Esch (congress) has a great campaign logo, designed by Archival. I found it on Inkblot Robot Blog, but you can also see it at http://www.jimesch.org.

-Ellie (www.flywheeldesign.com)

The previous Comment was posted on May 9, 2007 at 1:23 pm

Comment posted by Ellie
Rating: not yet rated
oops, sorry about that. Didn’t realize someone had already posted about Jim Esch’s logo.

The previous Comment was posted on May 9, 2007 at 1:26 pm

Pingback posted by Brad Colbow’s Blog » Blog Archive » Presidential Campaign Logos
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[...] Chris Tingom over at BrainFuel did a nice writeup about presidential campaign logos. He’s also posted some of the better ones out there, check it out. My favorite logo is McCain’s because of it’s uniqueness and military flavor, but Hilary Clinton’s logo isn’t far behind. [...]

The previous Pingback was posted on May 9, 2007 at 1:54 pm

Comment posted by Mark
Rating: not yet rated
Wow, that Jum Esch has a killer website too. Now that’s what a presidential site should look like — clear, concise to the point and classy without a lot of fluff getting in the way.

The previous Comment was posted on May 9, 2007 at 3:25 pm

Comment posted by Todd Moy
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Obama’s looks very Web 2.0′ish. I’m a bit disappointed his designer didn’t go for Helvetica Rounded and a reflection. Personally, I like “Rudy”, if for no other reason than it seems the least cliché. But, yes, it’s very reminiscent of the movie.

The previous Comment was posted on May 9, 2007 at 8:51 pm

Pingback posted by Links for the Weekend, 5-12-2007
Rating: -1 votes
[...] Presidential Campaign Logos – i like Barack’s! he included his url, smart man [...]

The previous Pingback was posted on May 12, 2007 at 7:26 am

Comment posted by Michael Flanagan
Rating: -1 votes
McCain’s logo looks far too similar to the food company logo for my liking.

http://en.wikipedia.org/wiki/McCain_Foods

Aside from being the same name, they also use the same colours (white text on black rectangle with yellow highlights) and both feature a ’star’.

“Military” certainly wasn’t the first thing that came to my mind.. more like “mmmm.. oven chips!” (or french-fries to you guys, I guess).

The previous Comment was posted on May 14, 2007 at 12:03 pm

Pingback posted by Found on the Web » When Does’ One Use an Apostroph’e?
Rating: -1 votes
[...] Atrocious Apostrophe’s Pool: poor use of apostrophes abound. Also, look at Gilmore and Hunter’s campaign logos for more apostrophe badness. [...]

The previous Pingback was posted on May 14, 2007 at 10:03 pm

Comment posted by election logos
Rating: -1 votes
great read. i set up a website for everyone to vote on which logo they think is best. check it out:

election08logos.blogspot.com

The previous Comment was posted on January 4, 2008 at 11:50 am

Comment posted by Pam Francis Photography
Rating: not yet rated
I am helping with a local district attorney campaign logo- finding someone to do it that is- Anyone have any recommendations?

And what about color – what happens when you stray away from the tradition red, white and blue- I like McCain’s, choice of colors- or lack there of.

I was also wondering about the “green” thing- that is so popular these days- like the way Edwards hints at that aspect. Even though this election has nothing to do with the enviorment- it’s judicial, but what the heck better than prison stripes!

Pam

The previous Comment was posted on January 5, 2008 at 6:09 am

Comment posted by JMart
Rating: not yet rated
Hillary’s is good, but on a round button it looks strangely like a pillsbury logo or something.

In general, I find you do better with your name being as easily read as possible. If you get a catchy logo that sticks in people’s minds (Bush’s “W” or potentially Obama’s O logo) that can be fine.

Trick is to decide — if you’r pushin name ID, make sure the name is big. If you’re established, and have an identifiable logo, you can go with that — otherwise make your name big and avoid clutter…

The previous Comment was posted on April 21, 2008 at 3:27 pm

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