Pepsi vs. Coca-Cola Logo Evolution

Posted by Brian Shaler on July 28, 2009 at 12:23 am.

Very interesting image showing the logo redesigns between Pepsi and Coca-Cola.

Pepsi vs Coca-Cola Logo History
(via Digg)

(By the way, the latest Pepsi logo reminds me of this every time I see it…)

Update: Apparently there were more, a lot more. – Chris




10 Comments ( RSS comment feed  |  TrackBack URI ) »

  • Comment posted by Ömer UZUN on July 28, 2009 at 4:22 am
    Rating: +2 votes
      

  • Haha.. Very interesting.

  • Comment posted by Guerrin on July 28, 2009 at 6:58 am
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  • Well presented…you can see that papsi has being playing catch-up to coca-cola since day one.

  • Comment posted by Paul on July 29, 2009 at 10:22 pm
    Rating: not yet rated
      

  • that’s exactly why they call it “classic”… Branding done right.

  • Comment posted by Joyce Wasser on July 31, 2009 at 9:13 pm
    Rating: not yet rated
      

  • I like the Pepsi progression. It changes slowly. The new design always has a bit from the one before it. It’s all connected. it’s cool. It works for me.

  • Comment posted by Carla on October 19, 2009 at 11:06 am
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  • I was not aware of that. Impressive that such an old logo can be used until today.

  • Comment posted by [Charlene] on October 24, 2009 at 10:52 pm
    Rating: not yet rated
      

  • It’s truly amazing how the Coke logo can stay the same over such a long period of time. And I love the changes Pepsi has made over the same time. Apart from what I prefer in the beverages, I love seeing this. Thanks for sharing.

  • Comment posted by Anonymous on February 9, 2010 at 11:50 am
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  • it must suck for pepsi to continuously update their stationary and building signage EVERY TIME….. what a waste.

  • Comment posted by Jimmy on June 3, 2010 at 10:50 pm
    Rating: -2 votes
      

  • The 2005 Pepsi logo is the best! Pepsi is my favorite beverage of all time!

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