Logo of the Month #6

Posted by Chris Tingom on March 13, 2006 at 10:42 pm.

For March I’m voting for this logo as Logo of the Month. This logo belongs to a worldwide recruiting firm which is currently rebranding from a number of company names into one name — Manpower. While I do believe the icon is super simple I think it works in this case. Using but a small number of my neurons I can make out the letters ‘m’ and ‘p’ in the symbol and they stayed away from using colors with a strong hue. So that’s nice.


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16 Comments ( RSS comment feed  |  TrackBack URI ) »

  • Comment posted by Thomas Chapin on March 14, 2006 at 2:11 am
    Rating: +1 votes
      

  • Wow. So simple. And yet… so complex.

    It’s definitely different, that’s for sure.

  • Comment posted by Thomas Chapin on March 14, 2006 at 2:12 am
    Rating: not yet rated
      

  • Uh-oh. It appears that there is an anomaly on the manpower site. I saw a photo of…

    a woman.

    *audience gasps*

  • Comment posted by Bill Brown on March 14, 2006 at 10:24 am
    Rating: not yet rated
      

  • Wow, that is an awesome logo. I wish I could come up with something that good for my company, KnowVox. KV just doesn’t lend itself to that sort of thing.

  • Comment posted by Jonas K. Sekamane on March 14, 2006 at 10:31 am
    Rating: not yet rated
      

  • Chris, do you know how made the new logo?

  • Comment posted by Thomas Chapin on March 14, 2006 at 11:46 am
    Rating: -1 votes
      

  • Get rid of the last two lines, turn it sideways, and what do you have?

    Ericsson!
    http://www.ericsson.com/

    So much for originality.

  • Comment posted by Eric on March 16, 2006 at 1:50 pm
    Rating: not yet rated
      

  • The identity work was done by Wolf Olins and although the logo “hints” at the MP of man power this is not the aim of the logo. The company do not wish to be known as MP. The logo’s message is “multiple choices, multiple colours”.

    More detailed description of the design thought can be found here…http://www.identityworks.com/reviews/2006/manpower.htm

  • Comment posted by Thomas Chapin on March 16, 2006 at 4:35 pm
    Rating: not yet rated
      

  • Quote taken from that page:
    “That said, I must address the logo too. Its design strategy puzzles me. The Manpower name is (although regrettably chauvinistic) a wonderful identity asset, but it’s overwhelmed here by the symbol. And to what end? Does the symbol convey a compelling idea? Not really. You might see initials, which (undermining the name) is actually counterproductive. Personally I see a wooly animal (bison?); my ancestral hunter genes, perhaps.”

    Hmm… I would have to agree.
    Not only that, but “Multiple choices, multiple colors” sounds like a hippy, new-age statement bordering on racism.

    Geez.

  • Comment posted by Jessica Fowler on March 17, 2006 at 11:52 am
    Rating: not yet rated
      

  • I thought it was stitching that got away from someone.

    Thanks for posting the review with some of the “what we meant to do” and “what happened.” I love reading those. They don’t want to be “MP” but I wonder if the logo looking like an “MP” will do it. And does that mean a new new logo?

  • Comment posted by Eric on March 17, 2006 at 5:46 pm
    Rating: not yet rated
      

  • Seems strange that what the logo suggests to so many is the message the company DOES NOT want to portray?!?!

    Think you may have a point Jessica, time for a new rebrand of the new rebrand perhaps?

  • Comment posted by Alex Griffin on December 8, 2006 at 10:37 am
    Rating: +1 votes
      

  • Hi, I am the designer of the above Manpower logo. I was a freelancer at Wolff Olins. Thanks for all your comments. You can see initial ideas for the logo on my website. Any questions just ask.

    Alex Griffin

  • Comment posted by Jola on January 24, 2007 at 9:55 am
    Rating: not yet rated
      

  • Alex what’s your web site would love to see your stuff

  • Comment posted by www.mobile2fun.com on January 22, 2008 at 12:48 pm
    Rating: not yet rated
      

  • Thanks for posting the review with some of the “what we meant to do” and “what happened.”

  • Comment posted by Brad McCall on February 8, 2008 at 5:57 pm
    Rating: not yet rated
      

  • Everytime I’ve seen this logo from the freeway (1-15) I say to myself how much I like it. I finally did a search to see if I could find who did it. Great work Alex!

  • Comment posted by TiglayErrykig3 on May 10, 2008 at 10:51 am
    Rating: not yet rated
      

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