Logo of the Month #18

Posted by Chris Tingom on July 18, 2007 at 8:43 am.

Typography

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The Logo of the Month has been on hiatus for a few months, but I bring it back today with this clever logo for a soccer team, the LA Galaxy.

More details and photos, before and afters, and analysis can be found on Brand New.

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4 Comments ( RSS comment feed | TrackBack URI ) »

Comment posted by bcnewmedia on July 19, 2007 at 10:01 am
Rating: +0 votes
Clever, how?

Comment posted by Chris Tingom on July 19, 2007 at 1:54 pm
Rating: not yet rated
Clever as in not ugly.

Comment posted by Anthony on July 19, 2007 at 4:28 pm
Rating: not yet rated
It is a very nice logo for a sports franchise.

Off-topic – What’s with not having their own web site? In Europe, soccer is so big because unlike most USA sports that sell the league (eg NBL, NBA, MLB) each club’s brand is the central focus and interest is grown from the ground up.

With such a big buy like Beckham you’d think LA Galaxy would want their own site to really OWN their fans. That MLS site is nasty.

Comment posted by mark on July 21, 2007 at 7:43 am
Rating: not yet rated
I like the logo – I mean, it’s not as nice looking as Beckham’s wife, but it’s nice.