Here are four tips that will help you make your web sites better.
Typography. It has to be super legible. I’m not talking about fonts like Arial, Verdana, or Times New Roman. I’m talking about type you set in Photoshop and then plan to integrate into your site. Sometimes a font is good to begin with but Photoshop ruins it with its fancy Strong, Sharp, and other settings.
Cramming to much on the page. Don’t try to do too much on your homepage. Some of the best sites I’ve seen have been really light on the content. Take the Clip-n-Seal web site. It’s a winner because it’s so simple and concise I feel like they’re not wasting my time. I can immediately focus on the content and figuring out what exactly the product is and does.
It all comes down to details. One thing about details is using REAL content in your designs. Throwing Latin in your layout and calling it a day doesn’t work. Unless your audience is Caesar as I understand he was pretty good at reading Latin. By using real content, you get to play with headlines and actually see how the types of content shape up.
White space. Important yet difficult to explain. Essentially the space between elements. If you want to make something prominent on the page, it might be a good idea to leave some space around it. I think you either understand this concept or you don’t. I’m not certain if it can be learned.