Apple Store Window Display

Posted by Chris Tingom on March 11, 2006 at 5:17 pm.

The Apple Store at the Biltmore does have the window effect of bursting glass. No doubt the idea was that the sound is so good — so loud — that it breaks the glass.

Here are my pictures. After seeing it in person, I’m convinced it doesn’t look very real. Only from a great distance would I wonder if the window really were broken. It’s a great gimmick and it got me out of my chair into the brisk 45 degree rain.


7 Comments ( RSS comment feed  |  TrackBack URI ) »

  • Comment posted by Thomas Chapin on March 12, 2006 at 1:05 am
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  • I wonder if they were trying to imply that the speaker blew out the window, or that their product is so good that people broke in to steal the display model?

  • Comment posted by TOMAS on March 12, 2006 at 6:37 am
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  • Chris – What did you do!? :)

  • Comment posted by Thomas Jacobs on March 12, 2006 at 12:16 pm
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  • I saw it yesterday at the apple store in San Francisco, i saw it from a distance and really thought the glass was broken.

    (3rd T(h)omas commenting)

  • Comment posted by Thomas Chapin on March 12, 2006 at 4:46 pm
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  • Wow. Lot of Toms around here

  • Comment posted by Chris Tingom on March 13, 2006 at 1:49 pm
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  • Hi Tom, thanks for stopping by! Good comments!

    (boy did I kill three birds with one stone there!)

  • Comment posted by Angela on March 14, 2006 at 9:48 am
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  • I think there’s a scene in the Fight Club movie where they break a window, and if you look closely, it’s an Apple Store. I may be remembering completely wrong, though.

  • Comment posted by Kent on March 25, 2009 at 1:58 pm
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  • Thought they could have a old PC lying on the ground outside with cables attached to the hole in the window.

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